Bayern Munich Beats Liverpool in Social Media Followers Increase

Millions of football fans around the world use social media to keep track of their favourite teams’ every move. Instagram, in particular, has provided football fans with unrestricted access to behind-the-scenes footage, transfer news, running commentary and match highlights, ensuring that they don’t miss a thing.

But which football club has gained the most popularity so far this season?

Interested in this, Ticketgum.comExternal Link (ticketgum.com/premier-league-ticketsExternal Link) were keen to discover which football club has gained the most followers on Instagram in the 2021/22 campaign. To do this, experts utilised Social Blade’s ‘gained Instagram followers’ tool from June 2021 to April 2022, ultimately ranking the clubs that have gained the most fans this season.

Key Findings

  • PSG are the football club who have gained the most fans this season with 20,437,716 new followers. Their followings saw a 24% increase in the week after the signing of Lionel Messi!

  • In second is Manchester United with 13,346,990 new followers.

  • The team that has seen the biggest percentage increase in their followers is Newcastle United, their followers have increased by 78 %!

Here are the football clubs with the biggest total follower increase this season … 

Rank

Football Club

Instagram Followers (1 June 2021)

Current Instagram Followers

Follower Increase (+)

1

Paris Saint-Germain

32,391,642

52,829,358

20,437,716

2

Manchester United

38,400,944

51,747,934

13,346,990

3

Real Madrid

94,379,152

106,010,563

11,631,411

4

FC Barcelona

92,361,422

102,461,811

10,100,389

5

Juventus

45,395,444

51,442,071

6,046,627

6

Chelsea

24,748,306

30,757,506

6,009,200

7

Manchester City

21,879,551

27,563,125

5,683,574

8

Bayern Munich

24,719,406

29,407,084

4,687,678

9

Liverpool

29,279,257

33,715,259

4,436,002

10

Borussia Dortmund

12,097,651

14,630,126

2,532,475


Ticketgum.comExternal Link (ticketgum.com/premier-league-ticketsExternal Link) can reveal that the club which has gained the most followers this season is Paris Saint-Germain! The French champions have gained 20,437,716 followers, with almost 10 million of them coming after the shock signing of Lionel Messi was announced in August 2021.

Placing in second is Manchester United with 13,346,990 additional followers this season. The Red Devils also saw their followers drastically increase after a summer transfer, receiving over 5 million new followers in the weeks before and after United legend Cristiano Ronaldo rejoined the club.

Just behind in third is the most followed football team on Instagram, Real Madrid. The soon to be crowned Spanish champions have gained 11,631,411 new followers this season.

Coming in fourth is FC Barcelona with 10,100,389 new followers this season and completing the top five is Juventus with 6,046,627 additional followers this campaign.

The Football Club With the Biggest Percentage Increase in Followers This Season

Rank

Football Club

Percentage Increase (%)

1

Newcastle United

78%

2

Aston Villa

70%

3

Paris Saint-Germain

66%

4

Bayer Leverkusen

43%

5

Manchester United

40%

6

Leeds United

37%

7

Villarreal

35%

8

RB Leipzig

29%

9

Manchester City

27%

10

Marseille

26%

Methodology

  1. Ticketgum.comExternal Link (ticketgum.com/premier-league-ticketsExternal Link) sought to determine the football club who had gained the most followers on InstagramExternal Link in the 2021/22 season.

  2. The list of football clubs was sourced from several reports investigating the most popular and most followed football teams on Instagram.

  3. The team then utilised Social BladeExternal Link’s “gained followers” tool, focusing on Instagram, to discover the total number of followers each team had received this season.

  4. 50 football clubs from around the world were analysed in total.

  5. 1 June 2021, was chosen as the season start date as the final game of the 2020/2021 season (Champions League final) had taken place on 29 May 2021 and to also account for the opening of the summer transfer window.

  6. All data was collected on 27 April 2022 and is subject to change.